Digital Communications Officer

Job Summary

We are looking for an innovative and creative digital communications professional to drive improved access to key content for colleagues, service users, and external stakeholders, ensuring they can easily stay informed about what’s happening across SYNLAB UK & I and our individual hospital businesses.

In this role, you will work closely with colleagues at all levels, supporting the team responsible for delivering and amplifying both internal and external content and engagement activity across SYNLAB UK&I.

You will take ownership of producing high-quality content and maintaining a variety of digital channels and tools that help us communicate clearly, consistently, and with engaging impact.

Duties include:

• Develop and maintain SYNLAB’s digital channels, including the intranet, website, digital signage and other platforms ensuring they feature high-quality, engaging content.
• Maximise content opportunities from events such as Town Halls, conferences, SYNLAB Excellence Awards, Symposiums, lab tours and VIP/ministerial visits.
• Build a strong internal network to proactively identify and share compelling stories from across the business.
• Produce, write and deliver internal and external content campaigns that complement wider Communications team initiatives.
• Create high-quality multimedia content for a range of digital platforms.
• Define and manage digital marketing and engagement strategies aligned with SYNLAB’s Corporate and People objectives.
• Use measurement and reporting tools to evaluate campaigns, share insights and continually improve digital communications.
• Develop effective approaches to engage a predominantly lab-based workforce without regular access to laptops or mobile phones.
• Provide digital content support and updates during major incidents to ensure timely and accurate communication.
• Support communications projects across SYNLAB’s four hospital businesses and act as a passionate ambassador for SYNLAB’s ongoing journey.

Essential Skills and Experience

• Educated to a degree level in relevant subject or relevant equivalent proven experience in digital content or communications
• Proven experience in a similar dedicated Digital role that spans multiple digital tools and channels
• Knowledge of digital communication techniques, tools and planning, including a wide range of social media platforms use, advertising & reporting
• Experience of website development, SEO techniques, and Content Management Systems
• Experience of reporting on campaign effectiveness using tools such as Google Analytics, social media monitoring software
• Experience in creating content for social media, inhouse digital platforms and websites by filming and editing video content, and photography
• Awareness of GDPR and its impact on communications, and ability to advise wider stakeholders when producing plans
• Experience with Canva, Adobe Suite (Premier Pro, Adobe Audition), WordPress, e-marketing platforms
• Good experience of MS Office 365 Suite particularly Word, PowerPoint, SharePoint and Teams
• Rigorous attention to detail and accuracy
• Comfortable working to tight deadlines and multi-tasking under pressure
• Strong writing skills and ability to convey messages in an engaging manner
• Confident proactive approach and strong interpersonal skills

Desirable

• Pathology, NHS or wider health services experience
• DotDigital (email platform)
• TrouDigital (inhouse screen/ signage platform)

About Us

SYNLAB UK & Ireland work closely with clinicians, hospitals, occupational health providers and clinical researchers to deliver comprehensive pathology services.

We thrive in diverse environments, which is mirrored in our workforce, clients, customers, suppliers, communities, and partners. We believe that an inclusive workplace culture is essential for attracting and retaining talented individuals, and for building a sustainable, high-performing workforce.

Our staff are crucial to our mission of making a positive impact on healthcare. We foster a culture of continuous personal development, providing scientists and staff with the support and resources needed to acquire new skills and advance their careers through learning and development opportunities, coaching, and clear career pathways.

We encourage an open and collaborative culture where leaders act as role models, facilitate two-way communication, engage transparently with staff and stakeholders, and actively seek feedback and suggestions.

Please note that we reserve the right to close any adverts once we have received a sufficient number of applications. If you decide to apply for this post but do not hear back from us within two weeks of your application, please assume that you have not been short-listed on this occasion.

SYNLAB UK & Ireland is committed to equal opportunities and does not unlawfully discriminate based on any status or condition protected by applicable UK employment law.